Consistent Results at Better Health Group

Industry: Healthcare
Audience: Field Sales & Sales Leadership
Engagement: Ongoing Partnership

Executive Snapshot

As Better Health Group accelerated growth, leadership recognized a hard truth: despite strong demand, they estimated they were leaving $3M+ in unrealized revenue on the table due to inconsistent sales execution.

They partnered with MVP-Results, a Certified Elite PI Partner, to strengthen sales performance by aligning roles to behavioral requirements, building core selling capability, and coaching sales leaders to drive consistency.

Within 6–9 months, quota attainment exceeded 90%, the sales team scaled rapidly, and performance stabilized across regions.

The Challenge

The Cost of Inconsistent Sales Execution

The CEO set a clear expectation: build a results-oriented sales organization capable of supporting aggressive expansion.

At the time, quota attainment was below 80% and varied widely by region. Sales reps lacked confidence in closing, time and territory management were inconsistent, and sales leaders were under-equipped to coach performance.

With no formal onboarding or development system in place, leadership knew opportunity was being missed—and growth was at risk.

A Smarter Approach to Sales Performance

MVP-Results applied its proven framework—Gather data. Deliver insights. Take action.—to close the gap between potential and performance.

Gather Data

PI Behavioral Assessments, Job Targets, and a Selling Skills Assessment established clear expectations for success across sales and leadership roles. For the first time, the organization had objective clarity around what the roles required—and where gaps existed.

Deliver Insights

Data revealed misalignment between role demands, sales behaviors, and leadership capability—reshaping how leaders approached coaching, accountability, and performance.

“The assessments helped us understand what success actually looks like in these roles.”

— Sales Leader

Take Action

Insights were translated into sustained behavior change through Customer Focused Selling workshops, reinforcement sessions, targeted skill intensives, and coaching for all sales leaders. This was not a one-time training—it was a scalable system embedded into how sales leaders led and how sellers sold.

The Impact

• Quota attainment increased from <80% to >90%
• Sales team scaled from 15 to 40 Community Liaisons
• Reduced ramp time for new hires
• Increased win rate and regional consistency
• Revenue growth tied directly to improved execution

Why It Worked

This engagement succeeded because it addressed drives, mindset, skill set, and leadership.

• Sales was reframed as a service-driven, relationship-based discipline
• Skills were practiced, reinforced, and measured over time
• Leaders were equipped to coach performance, not just track activity

“The training and coaching have helped me show up more intentionally for my team, and they’re stepping up as a result.”
— Sales Leader

Bottom Line

Better Health Group built a scalable sales performance system that turned unrealized opportunities into consistent, measurable results.